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Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.įor example, Nike uses video to promote its products:Īnd carousels to show a variety of products in one Pin:īut even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand. Pinterest is an image-sharing platform, but it’s not just about photos.
WHAT IS THE BEST BUSINESS PLAN FOR A WEB BASED PRODUCT HOW TO
(Learn more about how to use Pinterest with Hootsuite below.) 3. Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. And Pinning regularly ensures your content will reach a wider audience. Broken links won’t help your brand! Make sure the link with your Pin won’t go to a 404 and that it loads quickly to give Pinners the best user experience.įinally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle. Consider including a headline that reinforces your visual message. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.

On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?

As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers. The platform has historically attracted women and people who want to shop or start a new project. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year. In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. In other words, using Pinterest for business can help your brand reach a lot of people and make money.Īs of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month.
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